New article posted on PracticalEcommerce.com:
A customer review system is one of the top features of an ecommerce website. It provides credibility through the word of others who have previously purchased the products or services. This singular feature differentiates the online shopping experience from brick-and-mortar stores more than any other. While many ecommerce websites prominently display customer reviews on their product pages, not all customer-review platforms are equally effective.
